Why does food that claims to be healthy, feel fake?
Every supermarket shelf was full of glossy words — premium, organic, pure — but behind them were plastic jars, artificial colors, and half-truths.
That question bothered our founder, Rajat, long before Indiveda was even an idea.
From doubt to discovery
Rajat grew up in a home where food was personal — not packaging. Where ghee had aroma, texture, and pride. But as life got busier, and “healthy” became a greenwashing word, something got lost. Even the simplest things — like ghee — started tasting like chemistry, not nature.
One day, Rajat opened yet another A2 premium ghee jar and thought: This doesn’t smell like home. This smells like something fake. That’s when the idea was born — go back to the roots, but do it honestly.
The birth of Indiveda
Indiveda began with one goal
To make food real again.
Not luxury, not cheap — just truthful.
Food that looks raw, tastes pure, and comes in glass, not plastic.
We started with A2 cow’s ghee — because it’s the one thing almost every Indian home knows… but hardly anyone questions.
When we made our first batch, we didn’t want it to look “premium.”
We wanted it to smell like memory, like home, like honesty.
No fake luxury. No greenwashing. No shortcuts.
We’re not trying to be fancy.
We’re trying to be real.
We believe every product that touches your plate should tell you where it came from — openly, proudly, with zero drama.
That’s why we use glass instead of plastic.
That’s why our labels are transparent and our process is visible.
And that’s why we say no to “premium,” because truth doesn’t need greenwashing.
Today, Indiveda is more than ghee.
It’s the start of a movement — a return to raw, natural, no-nonsense food.
From millets to teas to every essential your kitchen needs, we’re rebuilding trust, one honest product at a time.
Our promise
We’ll never fake purity.
We’ll never wrap lies in fancy design.
We’ll always stay true — to you, to the planet, to your plate.
